Erica Beven, founder of Blinking Thinking, on her plight to find a pH neutral shampoo


To continue our theme of sharing inspiring stories, this week I’m delighted to share the story of the lovely Erica Beven, founder of Blinking Thinking, which has quite literally done all the blinking thinking for you when it comes to choosing beauty and hygiene products that are safe to use during chemotherapy.

Erica and I connected on Instagram back in March this year, and I knew instantly that I wanted to share her story with you. I am truly inspired by people like Erica who create something beautiful out of something as “ugly” as cancer.

Erica was diagnosed with breast cancer when her daughters were 6 months and 5 years old. Having been told she had to use a pH neutral shampoo, Erica found herself standing in her local pharmacy just one hour after her first chemotherapy treatment. Overwhelmed by the choice of shampoos on the shelves, of which none appeared to be pH neutral, she went home empty handed.

Fast forward a few years and Erica has channeled her energies into establishing Blinking Thinking as a place to go for anyone living through the cancer experience to find pH neutral and fragrance-free products that are safe to use during chemotherapy, as well as other helpful products, from drain bag covers to soft toothbrushes. Erica has done the blinking thinking for you, so that you don’t have to.

Watch our interview and learn more about her experience of the emotional impact of undergoing chemotherapy, the importance of accepting help and how she feels her experience has shaped her children growing up. Just click the “play” icon in the header image above.

You can find out more about the full product range here. These make an ideal gift alternative to flowers and chocolates - something practical and thoughtful.

Next week, I’m talking to the hilarious Petra O’Hara, whose own experience of cancer inspired her to quit her corporate job and pursue her own thing, including buying a horse and 22 sheep! I only just met Petra in April this year: I instantly warmed to her wit and wisdom, and I can’t wait to share our interview with you!

Be the BEST version of your professional self

No one gets into this line of work with selfish ambition and an hollow tin chest! I’ll bet you are a giver to your CORE.

But we’re all human and we all make mistakes, right?

But we’re all human, and it’s easy to slip up and make mistakes. Sometimes we say or do things with no harmful intention whatsoever, but it can leave those we’re working with feeling a little less than special - a little disempowered.

Download this free guide to learn more about 10 of the most common mistakes cancer professionals make - often inadvertently - and crucially how to avoid making them yourself:


Join the movement

Essential Cancer Education exists to make a difference in the lives of those living through the cancer experience indirectly by assisting cancer professionals in engaging their patients and clients with lasting, positive lifestyle changes to reduce secondary cancer risk.

I believe that through education and increasing public awareness of the impact of our dietary and lifestyle habits on cancer risk, we ALL have the power to reduce cancer incidence. Nearly half of all cancers can be prevented by making positive diet and lifestyle changes. Nearly half!

I can’t do this alone, and I believe I’m part of something bigger. A movement of sorts. And I would LOVE to have you join me in this movement. If you sign up to the mailing list, I’ll keep you posted on news and events that I think might interest you. And I promise not to spam you either! Typically, you can expect to receive one email a week, with some additional surprises now and again when I have something special to share with you that I don’t want you to miss. Sign up here.

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