Erica Beven, founder of Blinking Thinking, on her plight to find a pH neutral shampoo

 

To continue our theme of sharing inspiring stories, this week I’m delighted to share the story of the lovely Erica Beven, founder of Blinking Thinking, which has quite literally done all the blinking thinking for you when it comes to choosing beauty and hygiene products that are safe to use during chemotherapy.

Erica and I connected on Instagram back in March this year, and I knew instantly that I wanted to share her story with you. I am truly inspired by people like Erica who create something beautiful out of something as “ugly” as cancer.

Erica was diagnosed with breast cancer when her daughters were 6 months and 5 years old. Having been told she had to use a pH neutral shampoo, Erica found herself standing in her local pharmacy just one hour after her first chemotherapy treatment. Overwhelmed by the choice of shampoos on the shelves, of which none appeared to be pH neutral, she went home empty handed.

Fast forward a few years and Erica has channeled her energies...

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